One of the biggest problems with small businesses today is that they do not have the know how and knowledge of what it takes to build a successful marketing campaign online. Many owners attend seminars and hear of various internet marketing strategies that can be applied in small business, however the problem is that most of this information remains information, never applied.
The secret to making sure your business grows using internet marketing strategies is through application through knowledge. If knowledge was all you needed to be successful, then all librarians would be rich.
In this article, I would like to share with you my personal top ten small business internet marketing strategies that can help boost your income in 7 days or more. Crafting a campaign takes a lot of work, time and energy. You need to have the knowhow first before you do this and also need to set aside some time to apply it.
By people not constantly applying new internet marketing strategies into their small business, they miss out on a massive opportunity and quite simply, they are leaving money on the table.
So here goes, my personal top 10 small business internet marketing strategies you can apply that will help you boost your income in a week.
My Personal Top 10 Small Business Internet Marketing Strategies
Create A Facebook Fan Page, Group, Following
By creating a Facebook fan page, group page or massive following, you’ll create yourself an online audience in which you can speak to on a regular basis. Imagine if you had 1,000, or 5,000 or even 10,000 people liking you, knowing you or friends with you on Facebook. These people all know who you are and very interested in what you have to offer and that my friend is worth a ton. I would rather have 100 people interested in what I have to say than 1,000 people not interested at all. By creating your own list of raving fans, you’ll put yourself in a position where people welcome you to offer them courses and ideas to them. Just remember to look after your list of friends for they do not want to be pitched every single day.
Create A Facebook Advertising Campaign
Facebook has an amazing facility that lets you reach out and target highly relevant contacts. Let’s say that you’re in the business of fashion. You know that people interested in fashion are younger, purchase high priced clothing and probably live in higher value neighborhoods. With Facebook Advertising, you can target these people in a particular location, country and demographic. The great thing about Facebook Advertising is that you can use it to send targeted traffic to your website and it won’t cost you a fortune compared to newspapers and tv advertisements. You can easily set a budget of $10 per day and if you go over that amount, the advertising will stop. Facebook Advertising gives you great control over your marketing dollars.
Create A Google Pay Per Click Campaign
This is very similar to Facebook Advertising but Google has a great way to achieve the same result but through it’s search engines. You can target what people are searching for and setup a Pay Per Click (PPC) campaign that advertises to those people. If people are searching for “Fashion accessories in Western Australia” you can easily target to these people and advertise there. However watch out for the keywords you are targeting, the highly competitive ones are very expensive and can cost you around $5-$10 per click. But the less competitive ones are worth between 5-25 cents per click.
Create An Awesome Sales Letter
Have you ever seen those long sales letters that “no body reads”? Let me break that myth for you, yes people do read those long sales letters and people do buy from them. Think about one of your all time favorite hobbies. Could it be reading Harry Potter books? Playing Golf? Playing video games? Whatever your favorite hobbies are, imagine reading a long sales letter that helps you improve on that activity of yours. I’m pretty sure that you’ll be interested in what that long sales letter is promoting as well. This is what you need to do, create a great sales letter that promotes your products and services and send traffic to it. You’ll need to send highly qualified and targeted traffic to your sales letter and watch your sales increase.
Create A 7 Day Promotional Launch
If you have a managed database, even if it’s 100 people, that’s fine. By having a list of people who know who you are, what you’re doing and welcome your communication with them, you can create a 7 day promotional launch. In this launch you create a series of emails promoting a particular product or service. It could be a sale of a particular type of product that’s happening at the end of 7 days. By doing this, you’ll have a hoard of people banging at your door and wanting to take action on your opportunity.
Create A Webinar
Afraid of public speaking? No problems. You can easily hold a powerpoint presentation at the comfort of your own home. You don’t need to stand up and deliver, all you need to do is create the powerpoint presentation and record yourself speaking it. You don’t need to record a video of yourself, just the powerpoint presentation with your own voice. Once you’ve done this, sign up to a webinar service and start promoting your presentation. When people sign up to your webinar, they will take action on whatever information you’ve offered at the end of the presentation.
Create A Content Rich Blog Site
Blogging is such a great way to generate income and business. I’ve personally used blogging in the past and there is so many ways to monetize it. By creating a massive content rich blog site that has many useful articles, you can literally turn your blog site in a lead generation and passive income business. If you don’t have a blog, I suggest you open an account with www.wordpress.com and start there. Begin writing articles that are found in Google and you’ll generate traffic. By generating traffic, you’ll generate leads, by generating leads you’ll generate income.
Create A Series Of Videos
Have a video camera? Have a video recorder on your phone? Have a web cam? That’s all you need to start creating videos. By creating useful videos demonstrating your product, how to information or tips, you can submit these great videos to places such as YouTube which can be found on search engines. When people find you on YouTube, they will either subscribe to your channel which you can communicate with them in future or they could click back to your website and they will check out some of your products and services.
Create A Digital Product
You can easily create your own digital product. The fastest way to create your own digital product is to put together an ebook on a particular value that people want. For example, if you’ve successfully been able to lose weight without any crazy diets and some special techniques, I’m sure many people would like to hear from you. The great thing about ebooks is that quality is important, not quantity. What I mean is that you can put together a 30 page ebook and sell it for $47. I’ve bought an ebook on real estate investing and it was only 32 pages long, however the information contained in the book was what I wanted and it really helped me find passive income properties. Another great thing about putting together digital products is that people just value the content in it. Don’t worry about making it too professional, many people just want the content so make sure your content is valuable and worth the amount your charging it for. Once you’ve created your digital product, you can easily promote it within your existing network and you’ll be amazed when you see sales come in through your email.
Find Joint Ventures To Do Business With
The last step but definitely not the least is the power of joint ventures. If you seek out people who are relevant to your industry, who has the same target market, who has a bigger database, who has the customers you want, why not do a joint venture with them? You can organize a really good deal with them and split the profits 50/50. By doing a joint venture, you save yourself time, energy and money and leveraging someone else’s contacts. However, make sure you look after your new joint venture partner and treat this person as a valuable contact.
Finally The Last Tip
You may look at the above list and find that each of these strategies may not work for you. If this is the case, I would strongly suggest to try another strategy until it works. This is what I did when I first started out.
Many people recommended me to try advertising through direct mail, stamps, word of mouth, business cards and more. I literally tried so many different ways to market my businesses online and offline. The result, some of them worked, some of them didn’t.
Even though some of them failed, some of them actually worked. When it worked, I either cranked up the effort into the strategy that worked and made more money or I continued using it and looked for more opportunities as well.
This is the attitude you must have towards internet marketing. Find 10 strategies that are sound and go for it. I’ve given you my personal top 10 strategies, now it’s up to you go for it.